PROFESSIONAL BIO

Lisa Peterson Dunlap is a communication professional who delivers brand-building results in public relations, marketing communication, corporate communication and visual communication.

Before forming Corporate Encounters, she developed strategic communication plans, managed events, designed print collateral, secured national media placements and wrote technical and promotional copy for an advertising agency, a corporate communication department, a publishing company and a top-100 public relations firm.

Industries of record include pharmaceuticals, healthcare, financial services,
non-profits, higher education, sports, recreation and tourism.

For colleges and universities, she developed and taught courses in public relations planning, business communication, advertising design and desktop publishing.

Software proficiency includes Acrobat, Excel, GoLive, Illustrator, PhotoShop, PowerPoint and Word.

Lisa earned a bachelor's degree in design from Southern Illinois University and a master's degree in public relations from the University of Louisiana while competing in NCAA Division I fastpitch softball as an athlete and coach.

As a Division I pitcher, she earned a full athletic scholarship, set 14 school records and competed abroad. As a coach, she managed training programs that led to a NCAA D-1 national championship and directed sports camps in the USA, Italy and Peru.

Upon returning to Rockford, IL to manage her family's estate, she found adult tennis enthusiasts to be an under-served population.

In 2006, she formed Rockford Tennis to pursue the mission of developing a vibrant tennis community for Rockford area adults who enjoy the competitive and social aspects of the game. Indoors. Outdoors. All year through. Singles leagues, doubles leagues, social events, member communication and partnership with an indoor tennis center enact that mission.

Within five years, she grew Rockford Tennis membership to more than 250 adult tennis enthusiasts without the aid of funding, facilities, staff or paid advertising. Communication strategies include RockfordTennis.com, Constant Contact email marketing, phone, face-to-face and referrals.

Additional work with the United States Tennis Association (USTA) includes training K-12 physical education teachers how to incorporate tennis into their curriculum and serving on the board of the Northern Illinois Community Tennis Association.

Whatever the task, you'll find Lisa Dunlap to be a trusted professional on whom you can rely.

Lisa Dunlap's resumé is available here as a PDF.