CELEBRITY MARKETING CAMPAIGN Client: Louisiana Purchase Gardens and Zoo Situation Attendance data showed that the number of local and regional residents who visited the Louisiana Purchase Gardens and Zoo had declined. Opinion surveys revealed that people believed the zoo's animal collection and acreage were much smaller than they were. Also, people did not know that the train ride, the boat ride or the summer camp program existed. Solution The Go Bazooka – Become A Zoo Kid Again campaign was designed to spark awareness, change perceptions and drive zoo attendance among local and regional residents. A full-color, double-sided table-tent featuring a photo of a local celebrity was placed in participating restaurants and a series of black-and-white print ads ran in newspapers. Responsibilities Qualitative research, concept development, logo design, collateral design, copywriting, print supervision and media placement.