SEASONAL MARKETING CAMPAIGN Client: Guilford College Center for Continuing Education Situation Guilford College is a small Quaker institution. Its Center for Continuing Education helps adults earn a bachelor's degree while juggling commitments to work and family. Research revealed that many adults who wanted to earn a degree did not know the Center had a quick and easy enrollment process. Furthermore, they did not realize that they could register in late December and early January for classes that begin January 11. Solution To reach potential adult students and encourage last-minute enrollment, this display ad was placed in the program of a local performing arts theatre and in regional newspapers. It was supplemented with 10-second title sponsorship plugs played throughout a radio station's annual Commercial-free Holiday Music Spree. Responsibilities Concept development, print and broadcast sponsorship procurement, copywriting, print ad design and media placement.