IDENTITY DESIGN Client: Positive Forces Counseling Network Situation A group of female counselors formed a practice to meet the needs of women in crisis. In addition to providing emotional guidance, the counselors helped clients identify existing sources of help within their family, their church and their community. Solution Qualitiatve research proved that the new Positive Forces logo was descriptive, easily recognizable and appealing to women. Reproduction costs were kept to a minimum by printing all collateral in one PMS color at 100% and 50%. Further savings resulted from gang run printing the counselors' business cards. Responsibilities Qualitative research, logo design, collateral design and print supervision.